 Pay Per Click Management Services
Pay Per Click (PPC) is a business pricing model which guarantees that ones website will surely appear in list of results for a particular search query that have been specified. The website’s ranking is determined on the basis of what ones pays. The highest bidder gets the highest ranking. It is more of a tender/auction system where the highest bidder gets a top listing and lesser the bid lower the ranking.
PPC is essentially a mean of advertising ones website on search engine results (in the sponsored result listing) where the advertisers bid against each other to be the top search result on particular keywords or keyword phrases. Taking Google search engine as an example, when a user is searching for "widgets", your PPC ads will be displayed as part of the search engine results. Depending on how compelling your ad copy is, a user can decide to click on the ad for more information.
Upon clicking on your ad, the user is redirected to your website and your account is charged a fee per the click on the ad. The most compelling aspect of PPC advertising is - you only pay per clicks. Or in other words, you only pay for qualified traffic delivered to your website. Rates range anywhere between $0.10 per click to $5 per click, depending on how competitive the market is.
I see several ads listed. Who decides which ads show up first?
Advertisers bid on keywords that their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product or service.
For example, if you sell red widgets, you would bid on the keyword red widgets, hoping a user would type those words in the search bar, see the ad, click on it and buy.
Google Adwords, Yahoo! Search Marketing and Microsoft Ad-Center are the three major PPC engines. Our PPC Management Campaign essentially consists of following significant features. These features will provide comprehensive overview of your PPC campaigns. The most popular Pay Per Click engines are Google Adwords, Yahoo! Search Marketing & Microsoft adCenter.
Our PPC Setup Pricing Starts From: USD 200 Per month
The actual cost of clicks is paid directly to the search engine.
 Our Setup charges includes:
Initial Strategy Consultation
Advanced keyword research
Competitive Analysis
Google and/or Overture account setup
Strategic Ad Copywriting
Landing Page selections/recommendations
Setup campaigns, ad groups and keywords
Install tracking codes
Monthly Mangement includes:
Strategic Bid Management
Monitoring Clicks, Conversions and click fraud activity
Refining and Testing Creative Ads
Personal consultations as needed
Monthly reporting and consultations
PPC (pay per click) Management
Pay per click advertising has the potential to produce a high return on investment - but like any form of advertising it must be precisely planned, strategically implemented and monitored.
Are you paying for clicks every month, but have yet to see real results in terms of leads or sales?
Anyone can setup a simple PPC campaign but you can't just turn on the account, bid on a few keywords and hope for the best. In today's competitive marketplace it takes knowledge, skill and time to maintain profitable campaigns.
Our team consists of highly skilled professionals that can improve your positioning, raise your click rate, lower your cost-per-click and most importantly - generate conversions. Our performance-based solutions will enable you to manage your business while we obtain maximum results for your PPC budget.
There are no long-term contracts - our customers stay with us based on our level of service and ability to demonstrate continuous positive returns.
Outsourcing PPC management to a trusted source like the Brands.in gives you:
Higher ROI through effective keyword selection, copywriting and campaign execution
Advanced Tracking and monitoring capabilities using our technologies
Higher than average CTR with creative campaign creation
Lower Cost Per Click Ratio
Great for local targeting
PPC advertising is great for targeting local customers by displaying your listings based on geographic locations, language, country, region and even based on a specified distance from your business. Targeting and refining your campaigns helps us keep your advertising effective while maintaining a lower cost per campaign.
How long does it take?
With our PPC management services, your campaigns can be running within a few days, if not hours! The majority of the time required to setup a campaign involves researching the market, choosing keyword phrases, and writing effective titles and descriptions. Brands.in has handled PPC campaigns for businesses in many industries, and our marketing experts are highly skilled at efficiently (and quickly) developing profitable campaigns.
PPC advertising is "pull" marketing, drawing interested prospects to your website. In comparison, newspaper or other media is "push" marketing, meaning that the prospect is not necessarily in the market for your product or service at the time they are exposed to your ad. Often advertisers can experience profitable advertising right from the start - without the long wait usually associated with other media.
Do you already have a PPC account? The Brands.in will perform a free analysis of your current keywords and campaign. Call us today at 9313344220.
 Comparison Table For Our Various PPC Services
| |
PPC BASIC |
PPC STANDARD |
PPC ADVANCED |
| Total Man Hours |
12 |
24 |
48 |
| Account Setup |
 |
|
|
| Conversion Code Setup |
|
|
|
| Keyword Research & Bid Management |
1000 |
5000 |
Unlimited |
| Click Fraud IP Detection |
|
|
|
| Competitive Analysis |
|
|
|
| Attractive Ad - Copy |
|
|
|
| Google Analytics |
|
|
|
| Weekly Report |
|
|
|
| Monthly Report |
|
|
|
| Email Support |
|
|
|
| Log File Analysis |
Basic |
STANDARD |
COMPREHENSIVE |
| ROI Calculations |
|
|
|
| Campaign Tweaking |
|
|
|
| Conversion Tracking |
|
|
|
| Chat Support |
|
|
|
| Cost |
$200 |
$400 |
$1000 |
| |
|
|
|
NOTE: Fees paid to Brands.in do not include monthly click charges as they will be billed directly to the customer by Google AdWords or Yahoo Search Marketing or Microsoft Ad-Center or any other Pay Per Click Engine selected by Client. The charges specified in Table above are based on per search engine and per website.
Brands.in is a Search Engine Optimization Company which focuses on getting the maximum ROI out of its client's internet marketing strategies.
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