a Time has come where more and more businesses are understanding the importance of having an online presence. Online Communication has also been gaining the attention of advertisers, entrepreneurs, marketers etc in India, day by day companies are entering the virtual world and have started giving more importance to online media over the print media. Few of the reasons why online media is getting the attention is due to its extensive shelf life , unlimited virtual space, instant results and MOST important is that communication can be made interactive, thus responses can be analyzed in no time to plan marketing policies and strategies.

a When we talk of print media it is bound by the number of pages in publications, and to some extent to the additional face covers, inserts, book marks etc. The Space to communicate in online world is unlimited. An online communication if done properly, surfaces in searches, gets visible on linked websites, is offered through newsletters, community sites, tag sites, and what not. The reach is practically endless and is not bounded by area or boundaries as not only one can get local but international exposure. In real terms, the landscape of online outreach has drastically changed.

a The biggest factor getting the attention of advertisers is the cost effectiveness of the medium in terms of its execution and declining costs of computer memory and secondary storage. We have a firm belief that very soon there will be a mass shift from print to online medium.  Now that does not mean that print media will loose its charm but on the contrary online media will catch the equal attention and importance. These days newspapers have increased their cost so much that for SME's and SMB's it has become practically impossible to maintain a long and continuous presence in print media. To compare the two mediums in terms of its reach and cost we can easily say that what one pays for a one day ad in a newspaper can offer him 1 week, 1 Month or even 1 Year of presence in Online Media.

a Another great reason for having an online presence is that, nobody reads yesterday's newspaper. However, a piece of online communication stays, typically, anywhere more than a day to years together. Probably, online presence stays till the storage runs out, more importantly, it just doesn't stay, appears in searches and catches eye balls too.

a The internet users in India are close to 42 million as per the IAMAI & IMRB reports. Out of the 42 million, 27 million are considered active
users. Reaching out to the 27 million prospective customer base is what online communication is all about.

a According to the Interactive Advertising Bureau (IAB) 2007 Internet Advertising Revenue Report, online ad revenues totaled $21.2 billion
last year. That was 26.1% higher than the previous year.